|Last seen||The Bitch Is Back|
|Occupation||Hearst College freshman|
Neptune High student (formerly)
|Family members||Keith Mars (father)|
Lianne Mars (mother)
|Portrayed by||Kristen Bell|
|"Well, you know what they say. Veronica Mars, she's a marshmallow."|
|— Veronica Mars, Pilot|
Veronica Mars is a highly-intelligent teenager who regularly assists her dad, Keith Mars, in private-investigative work. Using the skills she learned from helping her father, she often helps out her friends or is hired to help solve minor crimes/scandals. After her best friend Lilly Kane was murdered and her dad lost his job from accusing her father, Jake Kane, Veronica became motivated to solve the mystery herself.
Veronica Mars was born in 1987 to Sheriff Keith Mars and Lianne Mars. Veronica had a happy childhood as her parents raised her to be a strong and healthy child. During her childhood, she was interested in adventures and being with her father as he provided her with adventurous stories of his position as Sheriff of Neptune and treated her with many fun activities.
As Veronica grew older, she also grew more wiser and her interest in adventure increased and she wanted to have an adventurous life.
Before the murder of Lilly Kane Edit
During Veronica's teenage years, she attended school with her best friend Lilly Kane and started a relationship with Duncan Kane. Until her sophomore year at Neptune High, Veronica led a carefree life as one of the popular teens at school. Along with Lilly's boyfriend Logan Echolls, Veronica, Lilly, Logan, and Duncan were at the forefront of the school's wealthy and popular "09er" clique that ruled Neptune High's social scene. Though Veronica did not meet the economic status of the other 09ers, she was accepted into the clique because she was dating Duncan, Lilly was her best friend, and Veronica's father's influence as sheriff.
One day, in September of their Sophomore year, Duncan stopped talking to Veronica effectively breaking up with her with no explanation. Soon after Veronica and Duncan's breakup, Lilly was found dead at the side of her family's pool. Sheriff Keith Mars accused Lilly's father, software mogul Jake Kane, of the hiding something about the murder. The citizens of Neptune were horrified and rallied behind Jake Kane, who many of them owed their wealth to, and Keith quickly found himself voted out of office through a recall election and turned into a pariah by the wealthy 09er community. Keith's credibility took another blow when his replacement as Sheriff, former Deputy Sheriff Don Lamb, arrested disgruntled former Kane employee Abel Koontz, who confessed to Lilly's murder. Also turning public opinion against Keith was the release of the crime scene video from Lilly's murder, which most assumed had been leaked by Keith.
The shock and loss of income destroyed the Mars family; Veronica's mother abandoned the family several months later after the Mars family lost their home. Veronica further sealed her fate as an outsider when she refused to denounce her father and stand with her former friends. Logan stopped speaking to Veronica, turning his anger and hurt on Veronica, and the rest of the 09ers followed suit. Veronica found herself banished from the exclusive 09er social scene and all of her former friends.
Incident at Shelly Pomroy's Edit
Two months after Lilly's death, Veronica went to a party hosted by Shelly Pomroy to prove to her former friends that she did not care what they said about her. At the party, Veronica is handed a drink which she later finds out was spiked with rum and GHB. The next morning, Veronica woke up, on a bed still at Pomroy's house, without any recollection of the night before; to her horror, she realized she had been raped when she found her underwear on the floor. Terrified, scared, and confused, Veronica cried in horror before she left the house and reported the crime to Sheriff Lamb before he mocked her, called her a liar and threw her out of his office.
Veronica later discovers that her drink laced with GHB had been meant for Veronica's longtime enemy, Madison Sinclair; Madison had spat in her drink (giving Veronica a 'trip to the dentist', and handed it to Veronica as a prank. Veronica believes that Duncan had raped her, but discovers that Duncan had also been drugged with GHB, and reportedly (from Duncan's recollection of the night) that she had consented while under GHB's influence. However, shortly after her graduation from high school, Veronica puts more pieces together and discovered that Cassidy "Beaver" Casablancas had actually raped her that same night, and gave her chlamydia.
These events left Veronica changed forever; she became a cynic, filled with contempt and disgust towards her classmates and Neptune's wealthy elite. A pariah like her father, she funneled her time and energy into helping him in his own detective agency. But when a chance encounter with a new transfer student Wallace Fennel led to her gaining a new friend at the beginning of her junior year, she began to use her investigation talents and energy to help her fellow students and to go head to head with her former friends and their corrupt ways.
Veronica slowly begins to outgrow her cynicism, with the help of new friends like Wallace Fennel, Cindy "Mac" Mackenzie, Meg Manning, Parker Lee, and Stosh "Piz" Piznarski, whom she meets while attending Hearst College. However, when a video of her and Piz in a compromising situation is sent around Hearst's campus, it becomes apparent that Veronica's Biblical sense of justice is still intact.
The Neptune High Detective Edit
Since her dad became a private investigator after being ousted from the Sheriff's Department, Veronica has had an after-school job as a secretary at Mars Investigations, her father's PI business. Though she is often forbidden to handle certain cases, she often oversteps her boundaries and sometimes even completely solves the case before her father. On top of that, she is the small-time private investigator for Neptune High: tracking down computer crackers, digging up dirt on parents, finding out who stole the school's mascot, and the like. She keeps one step ahead of her father and Vice-Principal Van Clemmons through the occasional help of her best friend Wallace; Watson to her Holmes; and classmate Eli “Weevil” Navarro, the leader of the PCH Biker Gang.
Logan Echolls , once a close friend, had helped organize the blacklisting of Veronica from the 09er clique. The two crossed swords on several occasions before Logan sought Veronica's help in finding out if his mother, Lynn, might have faked her death when she jumped into the ocean. Still reeling from the abandonment of her own mother shortly after Lilly's death, Veronica empathized with Logan's pain, and the two reconciled most of their differences.
Toward the close of the third season of the series, Veronica successfully completes her California state examination to receive official license as a detective in her own right.
Love life Edit
Duncan Kane Edit
Veronica dated Duncan Kane until approximately September 2003. Both Veronica's mother Lianne Mars and Duncan's mother Celeste Kane were against their relationship, though Veronica never knew why (she did not find out until much later, after Duncan had broken up with her and Lianne had disappeared). Some time before Lilly's death, Celeste revealed to Duncan that his father Jake had had an affair with Lianne, and that Veronica might in fact be his half-sister. Duncan broke up with Veronica because of this, not telling her his reasons for doing so. Keith Mars had a paternity test done near the end of season one which proved without a doubt that he is her father, not Jake Kane.
Veronica did not speak to Duncan on a regular basis for nearly two years. She did confront him, however, when she believed he had raped her. The issue was eventually resolved when the fact that both parties were under the influence of GHB came to light.
In the summer between the first and second seasons Veronica and Duncan got back together on her 18th birthday. They stayed together until roughly the middle of the second season. Unbeknownst to Duncan, his previous girlfriend Meg Manning was pregnant before they broke up. Meg was on the bus that crashed at the beginning of the season and she died of her injuries shortly after coming out of a coma. Their daughter was born just before she died. In order to prevent Meg's abusive parents from getting custody of his baby, Duncan decided to kidnap her and run away. Veronica helped him to do so, bidding him a tearful farewell before he left.
Troy Vandegraff Edit
Troy Vandegraff was a childhood friend of Duncan Kane who attended Neptune High for a short period early in the first season. Despite the bad rumors about Veronica circulating around the school, Troy took a liking to her. Veronica was reluctant to date him at first, but warmed to him when she realized his good intentions toward her. In the fifth episode though, Troy deceives her into unwittingly helping him escape being sent to boarding school so he can run away with an old girlfriend. Veronica realizes his plan and double-crosses him.
Veronica does not meet Troy again until the second season episode "The Rapes of Graff" when they both go to visit Hearst College. Though she is at first cold toward him, Troy insists that he's changed. He also tells her that his feelings toward her were real when they dated and that he's sorry for how he treated her. When he is suspected of raping and shaving a girl's head after a party, Veronica helps to prove his innocence and they part amicably afterward.
Leo D'Amato Edit
Leo D’Amato is a deputy at the Neptune Sheriff Department whom Veronica dated for a short time in the middle of the first season. At first, Veronica merely went to him for help in getting access to classified evidence or files in the police station, but she soon fell for him. Veronica broke up with Leo after she and Logan Echolls kissed and she didn't want to keep dating Leo while she figured out her feelings.
Logan Echolls Edit
Veronica began to date Logan Echolls at the end of the first season. While she was going out with Leo D'Amato, she kissed Logan in thanks for saving her from a would-be kidnapper, who actually turned out to be an ATF agent. Their kiss turned into something more when Logan pulled her into a passionate embrace. They begin to secretly date.
Their relationship quickly ran into trouble when it was revealed Logan was the one who supplied the GHB that would end up leading to Veronica being drugged and raped at Shelly Pomroy's party. For a time, Veronica even suspected that Logan was her rapist. When she discovered that he wasn’t, she resolved everything with him. Their relationship was revealed to Logan's 09er friends at a party. At the same party, Veronica discovered cameras trained on the bed in Logan's pool house and stormed out. Soon after, Veronica found out that Logan had no alibi the day Lilly was murdered and feared that he had killed her.
Veronica found out that the cameras in the pool house had been set up by Logan's father Aaron Echolls and discovered that he was the one who killed Lilly after she stole the tapes he made of them having sex. The night Aaron was arrested for Lilly's murder, Logan turned up at Veronica's house having been severely beaten by the PCHers. Veronica stood by him when he was accused of murdering one of them, Felix Toombs. Though he was acquitted, Logan's behavior became erratic that summer, both because of his trial and because of the revelation that his father had been having an affair with Lilly and had killed her. He and the 09ers began a vicious turf war with the PCHers. Veronica broke up with Logan soon after, telling him that he out of control and enjoying participating in the violence.
Late in the season though, he drunkenly revealed to Veronica that he still had deep feelings for her and thought that their love was ‘epic’. Veronica returned to him the next morning to tell him that she felt the same, only to find out that he had no memory of what he’d said and had in fact slept with old flame Kendall Casablancas the night before. But during her stand-off with Cassidy Casablancas on the roof of the Neptune Grand, it was Logan that Veronica phoned for help. Logan prevented Veronica from shooting Cassidy and comforted her while she thought her father was dead.
Afterwards, they resume their relationship and become closer over the summer. At the beginning of the third season, they begin attending Hearst College together. Their relationship is as heated and loving as before, but Veronica has developed severe trust issues over the last few years because of everything that has happened to her. She constantly struggles with her instincts to track him and verify everything he says and does, while Logan resents the expectations she places on him and her inability to admit that she might be wrong. Though she spurns him when he reveals that he and Mercer left a motel in Tijuana in flames without helping people to escape, she realizes her feelings for him when he comes to her aid after she is drugged by the Hearst rapist.
Unable to deal with Veronica being in constant danger, Logan tries to convince her to drop her investigation into the rapes and even has a bodyguard tail her without her knowledge, infuriating Veronica when she finds out. Though they fight out their problems and both admit that they love one another, Logan breaks up with Veronica in the ninth episode. He says that they can both see that they aren’t working out because neither of them can change their ways (Veronica with her trust issues and Logan with his need to protect her despite her wishes) and that he would rather a little pain now than a lot later. He tells her he will always be there for her. Veronica is deeply upset afterwards and breaks down when she gets home. Although Logan tries to help Veronica find out who the rapist is, he is still elsewhere when she is attacked by Mercer and Moe. When he learns that Mercer was the one who attacked Veronica, he purposely gets himself arrested so he can be in the same cell as him — for revenge. They spent the next six weeks apart. During the break-up, Dick tried to help Logan move on by bringing him to the beach, later meeting up with a group of girls. Later, Veronica showed up at Logan's place and they shared a passionate kiss, realizing that they had missed each other, and became a couple again. In the next episode, Logan told Veronica that he had hooked up with someone else who "meant less than nothing to him" over their 6 week break, but didn't elaborate on who it was. It turns out that Logan had slept with Madison Sinclair in Aspen, which Veronica saw as one of the worst insults he could pay her (though Logan didn't know this). This time, sexual jealousy and an unwillingness to forgive and forget ended their relationship.
Logan moved on to Parker Lee, while Veronica did the same with Stosh "Piz" Piznarski. Veronica vows never to speak to Logan again after he beats Piz up because he believes Veronica had been wronged. However, the series ended with Logan and Veronica sharing one last ambiguous look, leaving their relationship unresolved.
Stosh "Piz" Piznarski Edit
Veronica met Piz on her first day at Hearst College when Wallace (Piz's roommate) requested her help to find Piz's missing things in 'Welcome Wagon." When they first meet, Piz seems momentarily stunned by Veronica, and develops a crush on her, which she doesn't return at the time because she is still going out with Logan Echolls. Although she ignored his romantic feelings, a steady friendship developed between them: Veronica shared her thoughts with him about her problems with Logan, and after Piz unknowingly gave her the advice she needed, Veronica and Logan reunited (much to Piz's internal disappointment).
After the final break up with Logan, Veronica unwittingly toys with Piz's emotions at Parker's birthday party by pretending that he is her boyfriend to get rid of a persistent admirer. Wallace gently tells Veronica off, saying he knows "she's smarter than that" and that she should be kinder to Piz, considering how Piz feels about her. Chastened, Veronica goes to Piz and tries to explain that she is sorry if she misled him, but they are just friends, only to be stunned when he kisses her (on Wallace's advice), says "Just friends... I get it", and then walks away. After recovering from the kiss (and her reaction to it) Veronica quickly follows him and returns the kiss just as Piz is about to leave. Unfortunately, the elevator doors open to reveal Logan, which makes Piz and Veronica break apart, slightly embarrassed. After this, Veronica gets cold feet and tries to return to a purely platonic relationship, but is won over by Piz's honourable nature, telling him "you're a good guy, Piznarski". As Veronica's boyfriend, Piz earns Keith's approval.
Piz and Veronica seem quite happy together, and stand by each other when a racy video of them is emailed around Hearst. When Logan attacks Piz after jumping to the conclusion that Piz made the video, Veronica vows never to speak to him again. After finding out who sent the video, Piz and Veronica are eating lunch when the culprit walks in. Veronica threatens him but he is unapologetic, taunting her about what he can do. Piz holds Veronica back, advising her to drop it and walk away. While she reluctantly obeys, Logan appears out of nowhere, and beats the culprit up with much passion (as he does not have any reputation left to lose). He apologises to Piz for attacking him and leaves after one last smouldering look at Veronica. Veronica glances at Piz, and then at Logan, torn. The outcome is never resolved.
- According to series creator Rob Thomas, Veronica's birthday is in August.
- At College, Veronica takes criminology and sociology classes.
- Veronica got a 95 on her private investigator test.
- Veronica occasionally uses the word 'frak' (also spelled 'frack') taken from the show Battlestar Galactica from episode 1 of season 3 when she is talking to Moe Slater (Andrew McClain). He uses the word and then explains the meaning.
- It remains unknown if her father was aware of her rape, as they never discuss it, and she never mentions it in his presence.
- She is 5 feet 1 inches tall
- The name "Veronica" is the Latin form of 'Berenice', which means "true image" (a little nod to Veronica's job as a private investigator and her desire to find out the truth). St Veronica is the patron saint of photographers.
- Veronica's residence in the series is at Sunset Cliffs Apartments #101, Neptune, California.
- Veronica Mars: The Complete First Season, Warner Home Video, 2005, UPC 01256972774.